“A frame is a set of assumptions or beliefs about a situation. Most of the time, framing occurs automatically.” – Edmondson, Amy C. Teaming : how organizations learn, innovate, and compete in the knowledge economy. San Francisco, CA: Jossey-Bass, 2012.

“The overarching skill that ties the self-disciplines of failing well together is framing, or more precisely, reframing. Framing is a natural and essential cognitive function. It’s how we make sense of the continuous, overwhelming, confusing, information coming our way. Think of a frame as a cluster of assumptions, that subtly direct attention to particular features of a situation, just as a physical frame around a painting draws attention to certain color and shapes in the artist’s work. We experience reality filtered through our cognitive frames.” - Right Kind of Wrong, Amy Edmondson